After years of rapid expansion, Formula 1’s U.S. fandom shows signs of plateauing. Despite record events and viewership spikes, sustaining long-term growth remains a key challenge for the sport’s American ambitions.
Browsing: The Athletic
Team USA members praise 17-year-old Cooper Flagg’s outstanding performance at Olympic training camp. The young phenom’s skill and maturity have impressed veterans and coaches alike, signaling a bright future.
The battle for Formula 1’s U.S. TV rights is heating up, with Netflix, ESPN, and Amazon all vying for control. This race could reshape the sport’s American presence and fan engagement.