Economic development leaders leverage the Super Bowl’s global spotlight to attract companies to their cities. In Las Vegas, officials highlight infrastructure and growth potential, aiming to boost business relocation and investment opportunities.
Browsing: Sports Marketing
At the F1 Business Summit, experts debated the US market’s vitality. Key takeaways highlight shifting fan engagement, sponsorship trends, and the evolving economic impact of Formula 1 in America, questioning its growth trajectory.
Las Vegas has transformed into America’s premier sports hub, attracting major leagues, star athletes, and massive events. From the NFL Raiders to NHL’s Golden Knights, the city’s vibrant energy fuels its rise as a top sports destination.
Las Vegas hosted its inaugural F1 Business Summit, spotlighting fan engagement as the event’s core. Industry leaders gathered to explore innovative strategies enhancing the Formula 1 experience worldwide.
F1 has inked a partnership deal with Liquid Death for its Las Vegas event, marking a bold collaboration that blends high-octane racing with the edgy branding of the popular beverage company.
The Las Vegas Grand Prix is officially secured on the F1 calendar until 2027, following a US$20 million sponsorship deal approved by the Las Vegas Convention and Visitors Authority. The event promises to boost the city’s global profile.
Las Vegas is gearing up for a Super Bowl supernova, aiming to solidify its reputation as a premier sports hub. The city plans major events and infrastructure to attract fans and boost its sporting profile.
World Table Tennis makes its U.S. debut with the launch of the U.S. Smash, marking a significant expansion of the sport’s professional presence stateside. The event aims to boost visibility and fan engagement nationwide.
Players Era has secured $9 million in Name, Image, and Likeness (NIL) deals during its recent tournament, highlighting growing financial opportunities for athletes in collegiate sports, says Front Office Sports.
Formula One is betting on a Las Vegas Grand Prix to crack the US market, aiming to captivate American fans with a high-octane, star-studded spectacle on the iconic Strip. The Guardian reports.
The NRL aims to capitalize on its controversial Las Vegas long-shot event, betting on fan interest and tourism boosts despite mixed reactions. The move highlights the league’s push for global expansion and new revenue streams.
The NRL is set to kick off its 2025 season in Las Vegas, aiming to expand its U.S. presence. With NFL legend Tom Brady involved, the league hopes to score big and attract American fans.
The Las Vegas Aces and Ariva Luxury Residences have launched a lifestyle-focused partnership in Nevada, bridging US sports and real estate sectors to enhance community engagement and upscale living experiences.
SEICon II Las Vegas brings together sports tourism leaders to explore industry trends, innovations, and partnership opportunities. This event highlights Vegas as a premier destination for sports events and fan experiences.