After years of rapid expansion, Formula 1’s U.S. fandom shows signs of plateauing. Despite record events and viewership spikes, sustaining long-term growth remains a key challenge for the sport’s American ambitions.
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After years of rapid expansion, Formula 1’s U.S. fandom shows signs of plateauing. Despite record events and viewership spikes, sustaining long-term growth remains a key challenge for the sport’s American ambitions.