At the F1 Business Summit, experts debated the US market’s vitality. Key takeaways highlight shifting fan engagement, sponsorship trends, and the evolving economic impact of Formula 1 in America, questioning its growth trajectory.
Browsing: BlackBook Motorsport
Las Vegas business owners are seeking compensation after the Formula 1 event, citing lost revenue and disruptions. Claims focus on the high-impact event’s effects on local commerce, reported by BlackBook Motorsport.
The Las Vegas GP faces pressure from local officials to enhance the event’s organization and fan experience, warning that failure to improve could cost the race a third consecutive year on the Formula 1 calendar.
F1 has inked a partnership deal with Liquid Death for its Las Vegas event, marking a bold collaboration that blends high-octane racing with the edgy branding of the popular beverage company.